Meet The Photographer

Joanne Cleland

I’ve been a photographer for more than 20 years. My career has followed my life stages – wedding, pregnancy, newborn, family, personal branding specialities. I’m now over 50 and I want it celebrated – it’s a huge accomplishment. It makes me appreciate the people that have gone before me and makes me want to celebrate them too.

I also want to help women who are like me, who have stopped existing in photos, and have stopped believing that they can look good in photos. I’m on a journey of reinventing myself and I want to help others do the same.

Time and again I love working with women who come in convinced that they can’t take a good photo and I ask them to trust me. Over the course of the session, I see them take risks and blossom. They walk out of my studio with their heads held higher and their posture straighter and a new twinkle in their eyes.

That is why I do photography. Helping people see themselves in a new and positive way is my calling. I’m never happier than when I have a camera in my hands and a willing subject before me. I want to empower women through photography, to celebrate and help them reconnect with their inner self, and to create legacy portraits that they and their families will love for generations to come!

Years Experience